MioSpoleto
- Spoleto
- Grupo Trigo (in house)
- 2021
- Branding, Campaign
- Brand launch, Sonic identity, Media funnel, Point of sale
Omnichannel launch of Spoleto's Mio loyalty program: jingle, naming, sonic identity, teaser, organic content, funnel-based media, influencers and point-of-sale communication.
Context
Create and launch Spoleto’s new loyalty program across every consumer touchpoint.
Execution
Creation and production of an original jingle and sonic identity, mastered in long and short versions. A launch teaser. A funnel-based media plan with top, middle and bottom pieces, each in its own format. Organic social content, email marketing and motion. And an extensive point-of-sale production: totems, banners, monitor displays, menu boards and in-store screens.
Vertical content: teaser, funnel media (top, middle and bottom) and organic content with the Monarica
Influencers
Influencer content in 9:16
Credits
My role
Launch coordination: creation and production of the jingle and sonic identity, teaser, funnel-based media plan, organic content, email marketing, motion and the whole point-of-sale production.
- Spoleto
- Spoleto · Grupo Trigo
