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2V Deli & Conveniência2025

HandRoll2VMakiLaunch

Client
2V Deli & Conveniência
Agency
Grupo Trigo (in house)
Year
2025
Area
Campaign, Branding
Formats
Photo editorial, Concept video, Influencers, POS, Packaging

Launch of a new product from 2V Deli & Conveniência: the Hand Roll 2V Maki, in 5 flavors: Philadelphia, California, Mushroom with Edamame, Spicy Shrimp and Salmon Mushroom.

Context

Another fresh novelty straight from Japan: we adapted the traditional hand roll and created the 2V Maki our way, practical, tasty and fresh.

Execution

To portray the arrival of another product created in Japan, but with 2V’s Brazilian touch, we created a photo editorial and a concept video showing the product arriving in Rio de Janeiro and, as the campaign went on, this Japanese concept blending with Rio’s carioca spirit. We produced photos, videos, influencer content and point-of-sale materials.

We also developed exclusive packaging for the product, from concept to die line and layout.

Campaign photos

Cardboard box with the 2V Maki brand and Japanese writing, wrapped in plastic on a pallet
The arrival
Delivery woman in a pink cap carrying four 2V Maki boxes
The delivery
Hand holding three hand rolls in front of buildings with Japanese signs and a 2V Maki panel
From Japan
Hand rolls held up against the sunset behind Morro Dois Irmãos, in Rio
To Rio
Soy sauce dripping onto a salmon and mango hand roll
Detail
The five hand roll flavors open on seaweed, seen from above
The five flavors
Philadelphia flavor post, with the hand roll in the pink and green box and the price
Philadelphia
Spicy Shrimp flavor post, with the hand roll in its box and the price
Spicy Shrimp
Mushroom with Edamame flavor post, with the hand roll in its box and the price
Mushroom with Edamame
Salmon Mushroom flavor post, with the hand roll in its box and the price
Salmon Mushroom
California flavor post, with the hand roll in its box and the price
California
2V Maki box and hand rolls in front of a pagoda silhouette at sunset
The Japanese concept
Stack of pink and green 2V Maki boxes
The packaging
Three hand rolls stacked on a green background
The product
Soy sauce being poured onto a hand roll, on a pink background
Soy sauce
Hand roll inside the open exclusive box, on a pink background
Exclusive packaging

Editorial and launch posts: from Japan to Rio, the five flavors and the exclusive packaging

Influencers

Influencer content with 2V Maki

Credits

My role

Campaign coordination, creation and concept. Direct approval of the audiovisual content and of the content produced by influencers.

Client
2V Deli & Conveniência

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All work