WaterforR$1.50
- Koni and Spoleto
- Grupo Trigo (in house)
- 2020
- Campaign
- Social, Opportunity action, Earned media
During Rio's water-supply crisis, Koni and Spoleto dropped bottled water to R$ 1.50. A real-time action, covered by Veja and Diário do Rio.
Context
React fast to a water-supply crisis that hit Rio de Janeiro, turning an operational problem (the rising cost of water) into an act of closeness with customers.
Idea
Execution
A simultaneous action on Koni’s and Spoleto’s social channels, created and published in real time: bottled water for R$ 1.50 for the duration of the crisis, at the stores in the most affected areas (Rio de Janeiro, Duque de Caxias and Nova Iguaçu, plus Itaguaí and São João de Meriti for Spoleto).
The two brands' posts
Results
The action earned spontaneous press coverage, reported by Veja magazine and Diário do Rio as an example of a responsible brand response to the water crisis.
The action in the press
Credits
My role
Creation and real-time publication of the action on both brands' social channels.
- Koni and Spoleto
- Koni and Spoleto · Grupo Trigo
Press
- Veja
- Diário do Rio
