CozinhadaCasa
- Spoleto
- 2022
- Campaign, Content & CRM
- Launch campaign, Film, Social, Paid media
A campaign introducing the new Cozinha da Casa dishes at Spoleto, at special prices, with recurring characters, humor, authority and 40+ pieces produced.
Context
Launch the new Cozinha da Casa dishes at Spoleto, at special prices, reinforcing two pillars of the business: the quality of the dishes (entry price and lower average ticket) and the loyalty program. Lightly, with humor, in a format people would share on their own.
Execution
Starring chef João Batista, a strategic choice: the recipes are originally Italian with a Brazilian touch. He presents the menu options with their prices and reinforces the loyalty program. Always with plenty of humor and pop-culture references to engage the audience.
Each film was produced in multiple formats and ratios, with and without subtitles, for full distribution across paid media and social. In total, 40+ final files across the three films and their cutdowns.
The campaign's other two films
Campaign photos and gifs
Influencers
Point of sale
Credits
My role
Direction of the three films, their characters and the adaptation of every piece to 16:9, 4:5 and 9:16, with and without subtitles.
- Spoleto
- Spoleto · Grupo Trigo
