Flamengo · Nação Sócio-Torcedor2025

LibertadoresFinal2025

Client: Flamengo · Nação Sócio-Torcedor
Agency: Quintal
Year: 2025
Area: Campaign
Formats: Film, Aerofla, Building wraps, OOH, Street furniture, Social

A campaign to fire up, unite and connect the team and the Nação, creating a unique atmosphere before the final and in the city of Lima.

Results

25M+views on the concept and aerofla coverage videos

4+building wraps across Lima

1fan show at the stadium, with the fourth title

Context

Flamengo was returning to the same city where it won the title in 2019: Lima, Peru. Back then, the fans colored, energized and won over the city. They made the Monumental stadium shake and pushed the team to the comeback. The Nação took over the streets and felt at home.

For 2025, the script was ready: time to go back home and paint Lima red and black again.

Execution

A concept video telling the story of the 2019 and 2015 finals with the squad, a historic “aerofla” send-off to fire up the players, and billboards and street furniture at strategic spots in Lima to welcome the fans traveling to the final.

We placed building wraps on major roads, billboards at airports and street furniture at the places where Flamengo fans gathered.

Aerofla

Aerofla coverage

Mockup of the ¡Vamos con todo! wrap on the blank side wall of a building — Building wrap mockup

Wrap artwork: ¡Vamos con todo!, with two Flamengo players, the crest and #FENOMENGO — Wrap artwork · ¡Vamos con todo!

Behind the scenes

A Flamengo player reads the script with the crew during the shoot — Script read-through

A camera on a tripod films a Flamengo player outside the training center — On set

Behind the scenes of the shoot with the squad

Results

More than 25 million views on the concept and aerofla coverage videos. More than 4 building wraps across Lima. And 1 fan show at the stadium, with the fourth title.